Philippe Vanderhoydonck

Philippe Vanderhoydonck is the Managing Director of GlobalPETS, which includes PETS International magazine.13 He acquired this position through an interesting entrepreneurial journey:

Background and Career Path

Philippe had entrepreneurial aspirations from an early age. During college, he became interested in tech entrepreneurship and worked in sales and marketing for various tech companies in his twenties.1 He also experimented with several side projects, though none gained significant traction.

Eventually, Philippe co-founded a digital marketing agency, leveraging his sales and marketing skills. However, he began to realize that agency life wasn't the right fit for him.1

Acquisition of PETS International

In November 2020, Philippe decided to pursue acquisition entrepreneurship. He discovered PETS International, a 30-year-old trade publication for the pet industry, on a Dutch business listings site.1

Key aspects of the acquisition:

• The business included a bimonthly physical magazine and two annual executive events.
• Philippe saw potential to expand the business digitally, given his background in digital marketing.
• The acquisition process was remarkably swift, taking only 10 weeks from initial contact to closing the deal.

Current Role and Responsibilities

As Managing Director of GlobalPETS and PETS International magazine, Philippe is responsible for:

• Overseeing the publication of the magazine
• Managing the GlobalPETS community
• Organizing industry events
• Expanding the business's digital presence

Philippe has been actively involved in conducting and publishing industry research. For example, he authored an article on novel pet food ingredients, discussing consumer attitudes towards alternative proteins and upcycled ingredients in pet food.2

His LinkedIn profile (username: philippevdhd) reflects his current position and provides updates on his professional activities in the pet industry.34