Philippe Meunier

Philippe Meunier is a prominent figure in the creative industry, serving as a Board Member at kyu Collective. He is best known as the Co-Founder and Chief Creative Officer of Sid Lee, a global creative agency.12

Career Highlights

Sid Lee: Philippe Meunier co-founded Sid Lee with his high school friend Jean-François Bouchard over 20 years ago.2 As Chief Creative Officer, he oversees the agency's creative output for major international clients such as Absolut, Adidas, and Cirque du Soleil.2 Under his leadership, Sid Lee has grown into a renowned agency with offices in Montreal, Paris, Toronto, New York, and Los Angeles.2

kyu Collective: In addition to his role at Sid Lee, Meunier is a Board Member at kyu Collective, a group of strategically curated creative organizations.3 His involvement with kyu aligns with the collective's purpose of using creativity to propel the economy and society forward.3

Approach to Creativity

Meunier is known for his multidisciplinary approach to creativity, which he calls "Commercial Creativity™".2 He believes in the power of collaboration and collectivism, fostering a culture at Sid Lee where every idea and opinion is valued equally.2 This philosophy extends to his work with kyu Collective, where he contributes to tackling challenging problems through creative collaboration.1

Education and Recognition

Philippe Meunier holds a Bachelor's degree in design from the Université du Québec à Montréal.2 He has received an honorary award from his alma mater for his contribution to creative arts in Quebec.2 Meunier is also actively involved in the creative community, serving as a jury member and chair for various national and international competitions, including the Cannes Lions International Festival and the D&AD Awards.2

Notable Projects

One of Meunier's significant projects was "The Image Mill," a collaboration with Ex Machina's Robert Lepage. This large-scale architectural projection commemorated the 400-year anniversary of Quebec City, showcasing the city's history through images projected onto grain silos.2

Philippe Meunier's LinkedIn username is philmeunier, reflecting his professional presence on the platform.