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Philipp A. Rauschnabel
AR / XR Enthusiast • Metaverse • Professor
Prof. Dr. Philipp A. Rauschnabel is a renowned economist, business scientist, and researcher specializing in Metaverse, XR, and Augmented Reality.
With a diverse educational background, Philipp pursued his studies in Business, Marketing, and MIS at various prestigious institutions like Otto-Friedrich-Universität Bamberg and The University of Göttingen.
Having held key positions in organizations such as bdvb Forschungsinstitut and Extended Reality Bavaria e.V., Philipp has a wealth of experience in advisory roles and academia.
As a former Professor at Universität der Bundeswehr München and Assistant Professor of Marketing at The University of Michigan-Dearborn, he has contributed significantly to the fields of business and marketing.
His extensive research contributions, publications, projects, and media engagements focus on exploring the societal and corporate impacts of emerging reality formats.
Philipp A. Rauschnabel's expertise and insights on new reality technologies make him a sought-after speaker and a respected figure in the academic and business communities.
