Philip Marz

Philip Marz is a prominent figure in the gaming industry, currently serving as the Product Marketing Manager for EMEA at Niantic, Inc. His role involves overseeing marketing strategies for the popular augmented reality game, Pokémon GO, across Europe, the Middle East, and Africa.

Professional Background

• Current Position: Philip is recognized as a Product Marketing Manager EMEA at Niantic, where he has been instrumental in various marketing initiatives aimed at enhancing player engagement and promoting events like Pokémon GO Fest.12
• Previous Roles: He has also held significant positions within the company, including Head of Regional Marketing for Pokémon GO in 2022 and has been with Niantic since 2017.4 His experience spans several years in marketing roles, contributing to his expertise in managing large-scale marketing campaigns.

Education

Philip Marz holds a Master of Arts (M.A.) degree from FOM Hochschule für Oekonomie & Management, which has equipped him with a solid foundation in business and marketing principles.35

Contributions and Impact

Marz has played a key role in promoting events that merge gaming with real-world experiences. For instance, he was involved in organizing the Pokémon GO Fest 2024 in Madrid, which emphasizes outdoor play and community engagement through interactive football-themed activities.2 His work not only enhances the visibility of Niantic's products but also fosters community among Pokémon fans.

Location

He is based in the Greater Hamburg Area, Germany, where he continues to influence the marketing strategies of Niantic on an international scale.36

Overall, Philip Marz's expertise and leadership in product marketing have significantly contributed to Niantic's success in engaging players and expanding its reach across different regions.