Philip Marchington

Philip Marchington is the Executive Creative Director at Lenovo, a position he currently holds.3 With over 500 connections on LinkedIn, Marchington is based in Edinburgh and has a background in education from Middlesex University.3

Professional Experience

In his role at Lenovo, Marchington has been involved in several high-profile projects:

1. Brand Evolution: He led the creative team in developing Lenovo's brand evolution, including the introduction of new visual elements to elevate the brand expression.1

2. Formula 1 Partnership: Marchington played a key role in Lenovo's partnership with Formula 1, overseeing the creation of innovative trophies for races like the FORMULA 1 LENOVO CHINESE GRAND PRIX 2024.2

3. Award-Winning Campaigns: Under his leadership, Lenovo has won accolades such as a Shorty Award for their "Wild" Unboxing campaign.5

Creative Approach

Marchington's approach to creative direction emphasizes:

• Technological Innovation: He often incorporates smart technology into traditional concepts, as seen in the F1 trophy design that features proximity sensors and light patterns.2
• Cultural Sensitivity: His work reflects an understanding of local cultures, as demonstrated in the Chinese Grand Prix trophy design.2
• Brand Authenticity: Marchington focuses on creating unique, ownable elements for Lenovo's brand identity.1

Prior to his role at Lenovo, Marchington held positions at other notable companies, including serving as Executive Creative Director at McKinney.4 His work spans various industries and has been recognized in the creative community.45