Philip Lincoln

Philip Lincoln

Philip Lincoln is a Growth Marketing Leader, Data-Driven Solutions Expert, AI & Predictive Analytics Enthusiast, and Cross-Functional Team Leader based in Sydney, New South Wales, Australia.1 He has over a decade of experience working in diverse markets around the globe, including Sydney, San Francisco, Singapore, New York, and Los Angeles.1

Career Highlights

• Currently serving as Managing Director, Communications Planning at OMD USA1
• Previously worked as Group Strategy Director / VP Group Partner at UM Worldwide in New York City1
• Expertise in leading cross-functional teams in Marketing Science, Data Analytics, Data Science, Data Ops, Media Planning & Buying, Creative, Content, Social, Performance, and UX1
• Deeply involved in communications planning for the world's largest media network1

Approach to Marketing Challenges

Philip Lincoln's approach to addressing marketing challenges is deeply rooted in data-driven solutions, leveraging insights to create impactful strategies.1 His process consists of three core parts:

1. Defining the Problem or Opportunity

• Audience segmentation to grow business and reposition brands for greater relevance
• Developing strategies to overcome challenges
• Establishing KPIs and determining the steps to achieve them

2. Data-Driven Insights

• Reducing churn, up-selling, cross-selling, engaging new entrants, and expanding into new categories
• Identifying the best opportunities for behavioural change and portfolio/brand management
• Briefing cross-functional teams with strategies, goals, and insights
• Tracking engagement through the funnel, from awareness to sale

3. Continued Engagement - Loyalty

• Managing customer life-cycles to increase engagement and value through personalisation, predictive, and generative AI

Education and Certifications

• Pursued courses to deepen his expertise in Data Science (Predictive Analytics, regression modeling, the foundation for Predictive AI), Business Economics, Cognitive Psychology, and Design Thinking1
• Recently completed 2 AI courses to stay at the forefront of marketing technology1

Philip Lincoln's combined expertise in marketing, data analytics, and global cultural experiences enables him to lead teams effectively and drive significant business results.1