Philip Kotler

Philip Kotler is a prominent American marketing author, consultant, and professor emeritus, widely recognized as the "father of modern marketing." Born on May 27, 1931, he holds the title of S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, where he taught from 1962 until his retirement in 2018.4

Career and Contributions

Kotler is best known for his influential textbook Marketing Management, which has gone through multiple editions and is considered a cornerstone of marketing education globally. He has authored over 80 books and published more than 166 articles in leading academic journals.24 His work has fundamentally shaped the understanding and practice of marketing, emphasizing the importance of customer needs and the broader application of marketing principles beyond traditional commercial contexts.45

As an external consultant at Kotler Marketing Group (KMG), he advises major corporations on marketing strategy and planning. His client list includes notable companies such as IBM, Michelin, and Bank of America.12 KMG focuses on global consulting and training in sales and marketing, leveraging Kotler's extensive expertise in these fields.3

Recent Initiatives

In recent years, Kotler has been involved in various initiatives aimed at promoting regenerative marketing practices and addressing contemporary challenges in marketing. He co-founded the Regenerative Marketing Institute to foster sustainable business practices and authored Regeneration: The Future of Community in a Permacrisis World in collaboration with other experts.45

Recognition

Kotler has received numerous accolades throughout his career, including the Distinguished Marketing Educator Award from the American Marketing Association. His contributions have been recognized as transformative for both marketing theory and practice.24

In summary, Philip Kotler's extensive career spans academia, consulting, and authorship, making him a pivotal figure in the evolution of modern marketing practices.