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Philip Coop
GM Digital Transformation, Digital Strategy, Customer Experience & Ecommerce.
Philip Coop is a Senior Digital Executive with a strong background in leading teams to implement digital strategies that enhance customer experience, drive growth, and maximize revenue.
His expertise lies in digital strategy development, customer data analytics, customer experience enhancement, product management, and team leadership.
Philip has a proven track record of creating and executing effective digital business strategies for various industries in the UK and New Zealand, including Telco, Retail, FMCG, B2B Services, and Professional Services.
He holds a Master of Commerce with Honors in Management Science and Information Systems from the University of Auckland and has a diverse educational background that includes study at Auckland Grammar School.
Throughout his career, Philip Coop has held key positions such as Marketing Cloud Director at Acquia, Digital Strategy Manager at 2degrees NZ Ltd, Digital Transformation Director at Solnet Solutions, and various other roles in leading global businesses.
His experience spans across roles in e-commerce, online marketing, digital transformation, and business improvement, showcasing his wide-ranging skill set and adaptability in different organizational environments.