Phil Welch

Phil Welch is an experienced creative professional with a long career in communications and recruitment marketing. He is currently the Creative Partner at That Little Agency, a position he has held since June 2017.1

Career Highlights

Founder and Director of Welch Words: Phil Welch is the founder and director of Welch Words Ltd, his own company. He describes himself as an award-winning creative copywriter with 36 years of experience in communications, primarily focused on recruitment marketing.1

Expertise: His areas of expertise include:

• Developing employer brands
• Creating Tone of Voice principles
• Crafting Employee Value Propositions (EVPs)
• Writing careers websites
• Designing creative social media campaigns
• Producing content for corporate websites and blogs
• Creating digital app content
• Developing traditional advertising materials (press ads, brochures, posters)1

Work with That Little Agency

At That Little Agency, Phil works on a wide range of client projects across various sectors, including:

• Healthcare
• Banking
• Public services
• Insurance
• Automotive
• Retail
• Leisure
• Media1

His work with the agency has garnered several industry awards, including the "Most Effective Employer Brand Development" at the Recruiter Awards 2021 for the 'You Make The Story' employer brand developed for the Telegraph Media Group.1

Previous Roles

Before his current position, Phil held several notable roles in the advertising and communications industry:

• Creative Consultant at Euro RSCG Riley/Euro RSCG People (2010-2012)
• Joint Creative Director at Euro RSCG Riley (2006-2009)
• Head of Copy at Riley Advertising / Euro RSCG Riley (2001-2006)1

Phil Welch's extensive experience and diverse skill set make him a valuable asset in the field of creative communications and employer branding.