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Phil Schroder
Head of Retention and Engagement at McClatchy
Professional Background
Phil Schroder has enjoyed an illustrious career in the field of audience development and engagement, bringing a wealth of experience and a strategic mindset to every role he has undertaken. Currently, he serves as the Senior Director of Engagement and Loyalty at McClatchy, where he focuses on fostering deeper loyalty among consumers and enhancing brand engagement. Phil’s dedication to understanding consumer behavior is matched by his commitment to prioritizing customer service and retention, which he believes are core elements in making a brand essential to its audience's lives. Through innovative strategies and a customer-centric approach, he has consistently worked towards enhancing the overall customer experience and solidifying brand loyalty.
Before ascending to his current position, Phil held several leadership roles within McClatchy that have significantly shaped his extensive expertise in audience development. He served as the Head of Brand and Buzz as well as Group Vice President of Audience Development, where he played a pivotal role in cultivating and executing brand strategies that amplified audience engagement. His remarkable journey with McClatchy began as the Regional Vice President of Audience Development for both the Midwest and Northwest regions, positions in which he successfully led initiatives to expand readership and boost subscription rates across diverse markets. Phil’s strategic foresight and innovative thinking have consistently resulted in growth and improved audience metrics.
Earlier in his career, Phil made significant contributions at The News Tribune and The Olympian as Vice President of Audience Development. He skillfully managed audience acquisition and retention strategies that proved essential in maintaining the relevance of the publications in a rapidly evolving media landscape. Phil's career also includes valuable experience as an Audience Development Manager at The Telegraph, where he honed his skills in analyzing audience data to inform effective marketing strategies.
Phil's career journey doesn't just stop there; his past roles include an Interim Publisher position at The Covington News and serving as circulation and Single Copy Manager at The Times in Gainesville, GA. His professional experience is a testament to his ability to adapt and thrive in various positions, all while maintaining a focus on audience engagement and brand loyalty. As a District Manager at The Telegraph, he established a reputation for nurturing team development and driving campaign successes.
Education and Achievements
Phil Schroder studied Marketing and Management, earning his Bachelor of Science degree from the prestigious Pensacola Christian College. His educational background laid a strong foundation for his career, providing him with the necessary skills to navigate the complexities of consumer behavior and market dynamics. At Pensacola Christian College, Phil developed critical thinking abilities, which have become crucial in making strategic decisions throughout his professional endeavors.
His professional journey is characterized by a series of remarkable achievements, particularly in audience growth and brand development. Phil’s dedication to using data-driven insights has allowed him to implement effective marketing strategies that resonate with various demographics. Under his leadership, McClatchy has seen enhanced customer engagement metrics, contributing significantly to the brand's visibility and preference in the marketplace. Phil's expertise in customer loyalty programs and brand management continues to yield positive results for the company, demonstrating his pivotal role in the organization’s long-term strategy.
Notable Achievements
- Enhanced Consumer Engagement: Phil has successfully implemented strategies that have significantly improved consumer engagement metrics within McClatchy, resulting in heightened brand loyalty.
- Innovative Audience Development Strategies: By leveraging data analysis, Phil has developed market-driven strategies that cater to an ever-evolving audience landscape, ensuring the brand remains relevant and appealing.
- Leadership in Audience Growth: His roles have consistently involved spearheading initiatives that have led to increased readership and subscription rates across various platforms, solidifying the position of McClatchy as a leader in audience engagement.
- Expertise in Customer Retention: Phil’s focus on customer service and retention is evidenced in the successful loyalty programs he has launched, enhancing not just customer experiences but also fostering long-term relationships with audiences.
- Community Engagement Initiatives: Phil has been instrumental in developing community outreach programs that connect the brand with local audiences, ensuring that McClatchy remains integral to the communities it serves.
Throughout his career, Phil has exhibited a passion for enhancing audience loyalty and developing effective engagement strategies, positioning him as a leader in his field. His experience within McClatchy and the wider media community underscores his commitment to excellence and innovation in audience development. With a focus on customer engagement, Phil is dedicated to making brands matter in the lives of consumers, ensuring they feel valued and understood.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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