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Phil Mershon
President of Return on Initiative
Phil Mershon is an accomplished author, speaker, and event experience consultant, known for his book Unforgettable: The Art and Science of Creating Memorable Experiences. He serves as the Director of Experience for Social Media Examiner, where he has been instrumental in designing the experience for their flagship event, Social Media Marketing World, for over a decade. His work focuses on transforming ordinary events into memorable and impactful experiences that resonate with attendees long after they conclude.24
Mershon's background includes founding his own company, Return on Initiative, which specializes in website development and social media promotion. He has also held various roles in education, corporate training, and as a musician, particularly as a jazz saxophonist. His diverse experiences contribute to his unique approach to event planning and execution, emphasizing creativity and audience engagement.123
In addition to his writing and event planning, Mershon hosts the Man in the Pew show, aimed at helping Christian men integrate their faith into daily life. He is also involved in community initiatives and has a passion for creating experiences that inspire and connect people.24