Phil Benton

Phil Benton is the Marketing Platforms Leader for Europe, the Middle East, and Africa at IBM iX. He has a robust background in marketing and technology, contributing significantly to the development and implementation of marketing strategies across various sectors.

Professional Background

• Current Role: At IBM iX, Benton leads initiatives that integrate marketing platforms with advanced technologies to enhance customer engagement and drive business growth.
• Previous Experience: He has held significant roles at various organizations, including GlaxoSmithKline, where he developed key marketing strategies.

Education

Phil Benton holds a diverse educational background that supports his expertise in management and marketing.

Skills and Expertise

• Marketing Strategy: Extensive experience in developing and executing marketing strategies tailored to different markets.
• Leadership: Proven track record of leading cross-functional teams and driving organizational change.

Benton is recognized for his contributions to the field of marketing technology and continues to influence the industry through his leadership at IBM iX.