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Pfeffer Britta
Leiterin Marketing & PR bei CONET
Professional Background
Britta Pfeffer has built a remarkable career as the Marketing and Public Relations Director at CONET Technologies Holding GmbH, a leading IT system and consulting house specializing in SAP, infrastructure, communications, software, and consulting services. With a strong focus on cybersecurity, cloud solutions, mobility, and big data, CONET has positioned itself as a trusted partner for reputable organizations spanning various sectors including industry, trade, public sector, and defense since its establishment in 1987. Under Britta's leadership, the marketing team has played an integral role in driving brand awareness and enhancing customer engagement, ensuring that CONET’s message resonates with its audience. Her tenure has significantly contributed to the company's recognition as one of Germany’s top medium-sized IT firms, as acknowledged by the Computerwoche system house survey.
With approximately 400 employees and locations across Germany and Austria, Britta is at the forefront of a dynamic company that prioritizes innovation and client satisfaction. Britta is dedicated to the pursuit of excellence and is committed to ensuring that CONET meets and exceeds the expectations of its clients on a daily basis. Her strategic vision and hands-on approach have been pivotal in strengthening CONET’s market position and expanding its services to meet the evolving needs of clients, fostering a culture of continuous improvement and adaptability.
Education and Achievements
Britta Pfeffer completed her studies in Diplom Marketingleiterin (Marketing Management) at the prestigious Sankt Gallen Business School. This foundation in marketing has equipped her with the skills and knowledge necessary to lead effective communications strategies and establish strong marketing frameworks that drive business growth and elevate brand presence.
Achievements
- Marketing Excellence: As the Marketing and PR Director at CONET, Britta has successfully implemented marketing strategies that highlight the company's unique offerings and capabilities, further solidifying its competitive advantage in the IT sector.
- Employee Engagement and Development: Britta advocates for creating a workplace culture that values employee contributions and promotes professional development. Under her guidance, CONET has cultivated an environment where employees are motivated to excel, affirming the company’s ranking in the TOP-JOB survey of medium-sized enterprises in Germany.
- Client-Centric Approach: Britta emphasizes the importance of understanding client needs and tailoring solutions accordingly, ensuring that CONET continues to provide exceptional service to its clientele. This focus on customer satisfaction underscores the company's mission of delivering value and enhancing client experiences across all service offerings.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
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