Peter Viitre

Peter Viitre is a prominent lawyer and partner at Sotos LLP, a leading Canadian law firm specializing in franchising, licensing, and distribution law. Here are key details about Peter Viitre:

Professional Role and Expertise

Peter Viitre serves as the Head of the Corporate and Commercial Group at Sotos LLP.12 He is also the leader of the firm's Home Services and Retail practice areas.12 With over 25 years of experience, Peter has established himself as an expert in several key areas:

• Franchise law
• Mergers and acquisitions
• Corporate and commercial law
• International franchising, licensing, and distribution

Areas of Focus

Peter works extensively with franchises, particularly in the following sectors:

• Automotive
• Home services
• Professional services
• Restaurants
• Retail

He oversees merger and acquisition transactions, especially those involving the purchase and sale of franchise systems, including cross-border deals.1

Recognition and Achievements

Peter Viitre has received numerous accolades throughout his career:

• Consistently ranked in Chambers Canada for Franchising (2016-2024)
• Listed in Best Lawyers in Canada for Franchise Law (2012-2024)
• Named Franchise "Lawyer of the Year" by Best Lawyers in Canada (2015 and 2018)
• Recognized as "Most Frequently Recommended" in Canadian Legal LEXPERT Directory for Franchise law (2016-2024)
• Inducted into the "Hall of Fame" by Franchise Times Magazine in 202213

Professional Associations

Peter is actively involved in several professional organizations:

• Institute of Certified Franchise Executives
• Former Chair of the Ontario Bar Association Franchise Law Section (2018-2019)
• Member of the Legal Legislative Committee, International Franchise Association
• Member of the American Bar Association and Canadian Bar Association1

Education and Qualifications

• LL.B. from the University of Toronto (1993)
• B. Comm. (with High Distinction) from the University of Toronto (1990)
• Certified Franchise Executive
• Admitted to the Ontario Bar in 19951

Peter Viitre is proficient in German and has a LinkedIn profile under the username peter-viitre-5b91992.45