Peter Van de Berg

Peter Van de Berg is a Senior Innovation Consultant at Philips, based in the Netherlands. He is an experienced professional in the field of innovation and business development.23

Professional Background

Peter Van de Berg holds a leadership role in innovation at Philips, where he brings a structured lean startup and business innovation mindset to the company.2 His approach to innovation is focused on creating digital business models, particularly for product-based companies transitioning to digital offerings.4

Education and Expertise

Van de Berg has received executive education from MIT Sloan, which likely contributes to his expertise in innovation and business strategy.2 His work involves:

• Developing digital business models
• Applying lean startup methodologies
• Driving business innovation within Philips

Innovation Approach

Van de Berg has shared insights on creating digital business models, emphasizing that product companies require a different approach when transitioning to digital offerings. He has summarized his insights on how to navigate this process, indicating his thought leadership in the area of digital transformation.4

Professional Network

Peter Van de Berg maintains a professional presence on LinkedIn under the username "petervandeberg," where he shares his thoughts and experiences related to innovation and digital business strategies.4

While not directly related to his work at Philips, it's worth noting that there is a Peter van den Berg known in the rocket mass heater community for his expertise in wood-burning technology and careful measurements.1 However, this appears to be a different individual with the same name.