Peter Tollefson

Peter Tollefson is a seasoned design leader with over 15 years of experience in digital agencies and in-house creative teams.

Currently, Peter is at the helm of the Target Creative Experience Design team, where he oversees Design Research, Experience Strategy, and UX/UI/Visual Design.

Peter Tollefson pursued his undergraduate studies, earning a BS from the University of New Hampshire's Whittemore School of Business and Economics.

Throughout his career, Peter has held various key roles such as Director of Experience Design at Target, Co-Founder at CitizenWe, Senior Manager of Experience Design at Target, Manager of Marketing Operations at Target, and Sr. Producer at Target's inHouse Studio.

Peter's professional journey also includes positions such as Project Manager at space150 and Schematic, Interactive Producer at Martin Williams, Digital Services Manager at CEB (now Gartner), and earlier roles like Intern and Account Manager at Circus Media.