Peter Swain

Peter Swain is the Chief Executive Officer of Magic On Tap, a company focused on leveraging technology to enhance user experiences. He has a background in various technology-driven roles, including previous positions at A3 Finance and Ooki. Swain is known for his insights into innovation and technology, often discussing the importance of understanding one's purpose or "why" in business contexts, as highlighted in a podcast episode where he elaborated on these themes.12

Swain's professional journey reflects a strong commitment to integrating technology with practical applications, making him a prominent figure in discussions about digital transformation and user-centric solutions. His LinkedIn profile indicates an active engagement with industry trends, particularly around topics like artificial intelligence and its implications for businesses.34