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Peter Soung
Head of Growth at Sprout Social, Inc.
Peter Soung is the Head of Growth at Sprout Social, Inc., a position he has held since January 2022. In this role, he is responsible for driving revenue growth by ensuring that the Sprout team effectively utilizes the product across all revenue efforts. His approach incorporates product-led growth and sales strategies to enhance performance throughout the customer journey.1
Before becoming Head of Growth, Soung served as the Director of Growth, Engineering and Product at Sprout Social from March 2020 to January 2022. He led a cross-functional team focused on creating value for customers during their onboarding and engagement with the platform. His responsibilities included meeting revenue goals through new business, expansion, and retention metrics.1
Soung has a background in engineering and technology, having earned a Bachelor of Science in Computer Engineering from Penn State University. His earlier career includes roles such as Sales Engineer at Thanx Media and Accero, and various engineering positions at Cisco and IBM.1
He is based in Chicago, Illinois, and continues to leverage his expertise in technology and growth strategies to enhance Sprout Social's offerings and customer experiences.1