Peter Johan Sønderby-Wagner

Peter Sønderby-Wagner, a Danish expat currently residing in Switzerland, is a seasoned entrepreneur, investor, and company builder. Over the years, he has founded, co-founded, and invested in several companies, including Luxplus, a membership-based online retailer, where he currently serves in a leadership role. Peter's entrepreneurial journey began when he co-founded Dating.dk ApS, which became the leading dating site in Denmark. He has also held executive positions and board memberships in several other successful startups, including Trendsales, Plusbog, and Concha ApS. Peter has a rich academic background, having studied mathematics and computer science at Viborg Katedralskole and Københavns Universitet, respectively.

With over two decades of experience in the startup ecosystem, Peter has honed his skills in business strategy, product development, fundraising, team management, and investment. Besides his professional pursuits, he has also worked as a youth worker and volunteered his time and resources to several charitable causes.