Peter Shearer

Peter Shearer is an Indonesian entrepreneur and the founder of Wahyoo, a digital platform designed to support small food businesses, particularly warung makan (small eateries) and warteg (a type of warung). He established Wahyoo in 2017, aiming to streamline operations for these micro-businesses by allowing them to order supplies through a mobile application. This innovation helps reduce costs and improve supply chain reliability for approximately 17,000 small eateries.13

Born in 1985, Shearer began his entrepreneurial journey at the age of 22 with his first company, Black and White, which focused on uniforms. Over the years, he has ventured into various businesses, including a restaurant, a catering service, and a culinary web platform. His diverse background in technology and the food industry has been pivotal in shaping Wahyoo's mission to uplift family-run businesses that often struggle with operational challenges.14

Wahyoo's services include not only supply ordering but also financing options for its users, such as a "pay later" system and savings plans to facilitate investment in their businesses. Shearer emphasizes the importance of making a positive impact through entrepreneurship, stating that Wahyoo has been his most successful endeavor due to its significant effect on people's lives.12

In addition to his work with Wahyoo, Shearer has been recognized for his contributions to the tech industry and was listed as one of Fortune's "40 Under 40" in recognition of his entrepreneurial achievements.1 He aims to expand Wahyoo's reach beyond Jakarta to other cities in Indonesia and eventually into neighboring countries like Thailand, Malaysia, and the Philippines.1