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Peter Scroggins
Snowflake | Data & AI Innovation
Peter Scroggins is a seasoned technology sales leader with over 9 years of experience in creating and executing go-to-market strategies for rapidly growing Cloud Software companies. He has a background in individual contribution as well as 1st and 2nd line leadership roles, primarily in startups across various series stages such as Seed, C, D, E, M&A, and Public Companies.
His expertise spans across a range of tech domains including Cloud Infrastructure, Information Security, Data Analytics, FinTech, and MarTech. Peter is well-versed in Product Led Growth (PLG) and excels in developing and implementing comprehensive GTM strategies.
Peter Scroggins pursued a BA in Business Administration with a focus on Management Information Systems, along with a minor in Computing and Software Systems from the University of Washington. He also holds an Associate of Arts degree in Marketing Management from Bellevue College.
In the professional realm, Peter has held various significant roles in reputable organizations such as Snowflake, Okta, Auth0, SAP Concur, and Versium Analytics. His tenure includes positions like Account Director, Sr. Sales Manager, Sales Manager, Account Executive, Director of Sales, and Manager of Strategic Accounts, showcasing his diverse experience and skills in driving sales and business growth.
Prior to his technology sales career, Peter Scroggins also held roles at Hector's as a Bartender, Friedlanders Jewelers as a Sales Manager, and Kits Cameras as a Sales Manager, highlighting his versatility and adaptability across different industries.
Overall, Peter Scroggins stands out as a versatile professional adept at navigating complex tech landscapes, leading sales teams to success, and crafting effective go-to-market strategies for emerging and established tech businesses.