Peter Rugo

Peter Rugo is a prominent figure in the music management industry, best known as the Co-Founder and Chief Operating Officer (COO) of Keel, a full-service artist management company based in Los Angeles, California. He co-founded Keel in 2018 alongside Joey Papoutsis, merging their respective artist rosters to create a comprehensive management platform for musicians.13

Background and Education

Peter Rugo holds a Bachelor of Arts degree with a focus on Strategic Public Relations from the University of Southern California. His educational background has equipped him with the skills necessary to navigate the complexities of artist management and public relations within the music industry.24

Career Highlights

• Keel Management: Since its inception, Keel has been involved in managing notable artists and has expanded its services to include launching a record label named Thirty Knots in 2022.5
• Previous Experience: Before his role at Keel, Rugo gained experience at various organizations, including ROAR, where he honed his skills in artist representation and management.4

Current Role

As COO at Keel, Peter Rugo plays a crucial role in overseeing operations and strategic planning, ensuring that the company provides tailored services to its artists while fostering their growth in the competitive music landscape.23