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Peter Romero
Sales and business development director spanning industries of travel, card payments, payroll and POS
Professional Background
Peter Romero is a dynamic sales and marketing professional recognized for his ability to build momentum for high growth companies. With a rich career history spanning multiple industries, he has excelled in sales, new business development, partnerships, and marketing, amassing a wealth of experience that has propelled companies to new heights. Peter has successfully managed and grown a substantial profit and loss (P&L) portfolio valued at $150 million, demonstrating his keen business acumen and strategic vision. Notably, he has overseen a marketing budget of $4 million for leading companies in the travel and retail sectors, showcasing his expertise in optimizing marketing strategies for maximum impact.
Throughout his career, Peter has held various influential positions across notable organizations. His role as Territory Manager at Heartland saw him drive impressive sales growth, while his tenure as Director of Business Development at Emadri enabled him to forge critical partnerships that enhanced the company’s market presence. As the Director of Partnerships - USA at Secret Escapes, he played a pivotal role in expanding the brand’s footprint within the travel industry, illustrating his prowess in strategic collaboration and partner relations.
Peter has also demonstrated his entrepreneurial spirit as a Managing Partner at Commune, where he contributed to the business’s strategic direction and operational efficiency while overseeing multiple projects. His expertise in marketing was further honed during his service as Director Marketing, Partner Brands at World Travel Holdings, and previously as Brand Manager at the same organization. In these capacities, he spearheaded initiatives that significantly elevated brand visibility and engagement.
Prior to his roles in the tourism and retail industries, Peter made significant strides in the tech space. He served as Marketing Manager at StartUpPlanet and honed his global marketing skills as Global Deployment Manager at LYCOS. Additionally, his experience as Online Marketing Manager at OpenAir.com showcased his ability to harness digital marketing avenues effectively.
As an Entrepreneur at New York Pizza Company, Peter not only refined his skills in business operations but also embraced the challenges of starting and growing a successful business venture.
Education and Achievements
Peter's academic background is as impressive as his professional journey. He holds a Bachelor of Arts in Economics from Syracuse University, an institution known for its robust curriculum and influential alumni network. His undergraduate studies provided him with a solid foundation in economic theory and quantitative analysis, skills that serve him well in understanding market dynamics and consumer behavior.
To further enhance his expertise, Peter pursued a Master's in Business Administration (MBA) with a focus on Marketing and Entrepreneurship at Babson College's Franklin W. Olin Graduate School of Business. This esteemed program is recognized for its emphasis on innovation and entrepreneurship, equipping Peter with the advanced skills necessary to navigate the complexities of today's business landscape.
In addition to his formal education, Peter’s professional achievements include developing and executing high-impact marketing campaigns, leveraging data analytics for P&L management, and successfully negotiating key partnerships that have yielded substantial revenue growth for the organizations in which he has worked.
Achievements
Peter Romero's career is characterized by a series of notable achievements that reflect his commitment to excellence and results-driven approach. His ability to grow substantial P&L figures showcases his strategic planning and execution capabilities, culminating in successful business outcomes for high-growth companies.
His effective management of a significant marketing budget of $4 million has led to enhanced brand visibility and increased customer engagement across multiple sectors, particularly in travel and retail. By implementing innovative marketing strategies, Peter has consistently delivered campaign results that exceed set expectations.
Moreover, his insights into market trends and consumer preferences have allowed him to craft unique business development strategies that resonate with partners and customers alike. His knack for building lasting partnerships has resulted in mutually beneficial relationships that propel businesses forward and drive sustainable growth.
Peter’s robust background in economics, combined with his hands-on experience across various leadership roles, positions him as a sought-after expert in the realms of sales, marketing, and business development. His ongoing commitment to professional development and innovation ensures that he remains at the forefront of industry changes, actively contributing to the evolution of business strategies and cultivation of high-performance teams.