Peter Popovics is a Ph.D. candidate in Business Administration at the Stockholm School of Economics, where his research focuses on the transformation of failed startups and innovation projects to successful initiatives. Additionally, he advises startups and established companies on expansion and growth strategies in Asian markets, particularly Japan, and works with Japanese and international tech startups and investors on market entry strategies into Europe's Nordic region. Peter is a co-founder and partner at NordicBiz, an accredited innovation consultant at Innovation360, and a member of the Association for Innovation Management Professionals in Sweden. He has also held various leadership positions, including Director of Business Development, Sales and Marketing Operations Director, and Global Business Field Manager Energy Efficiency & Carbon Services, in several organizations, including ThalesNano Inc. and TÜV Rheinland AG. Peter's expertise lies in innovation management, Japanese business culture, and EU-Japan relations in innovation and technology.