Peter O'Neill

Peter O'Neill is a renowned leader in the field of Digital Analytics, with a strong background in creating innovative solutions and empowering teams with data-driven insights to enhance business performance.

As the founder of L3 Analytics/LeapThree, a Digital Analytics agency, Peter has a track record of developing standardized solutions tailored to individual needs, resulting in successful outcomes across various industries such as retail, publishing, and finance.

Peter is the visionary behind MeasureCamp, a global Digital Analytics unconference, and MeasureBowling. He is also a sought-after speaker on topics related to Analytics and is particularly skilled in Google Analytics, Google Tag Manager, and other Data Visualization tools.

Peter O'Neill holds a BCom in Economics from Monash University and has held key positions in notable organizations like ZHS Orchards, Ayima, and Logan Tod & Co, where his expertise in Analytics and data consultancy has driven business growth and success.

Recognizing that the true value of data comes from its effective utilization within an organization, Peter emphasizes the importance of fostering a culture where Analytics is user-friendly, accessible, and ingrained into the decision-making processes. He believes that technology is not the obstacle to leveraging analytics; rather, it is the organizational mindset that needs to be shifted to fully realize the benefits of data-driven insights.

An Australian native, Peter O'Neill has been based in London since 2004, continually pioneering advancements in the field of Digital Analytics and setting standards for industry best practices.