Peter Larsen

Peter Larsen is a professional with a strong academic background in Business Management from Copenhagen Business School. He has a profound expertise in MarTech and Analytics, specializing in building and developing tracking frameworks, setting up analytics interfaces, and presenting data effectively. Outside of work, Peter is a dedicated full-time father of twins. Peter's skills include Tag Management Systems, Marketing Technologies such as Adobe Analytics, Adobe Target, and Adobe Audience Manager, as well as data analysis, automation, and activation using SQL, Python, JavaScript, and Microsoft PowerBi. Peter holds a Cand.merc. MIB degree in Innovation & Business Development with a minor in 'Data in Business' and a Bachelor of Science (BSc) in Service Management from Copenhagen Business School.