Peter Harris

Peter Harris is a highly experienced professional with a strong background in market and social research, marketing, and technology-led customer intelligence.

As a Fellow of The Research Society and the Australian Marketing Institute, Peter is dedicated to enhancing the value of market research for businesses and governments by delving into consumer behavior insights.

His expertise lies in areas such as technology-led customer intelligence, gambling, telco, and tourism research, marketing metrics, and creating connections between business metrics and marketing strategies.

Peter Harris has held key leadership positions in reputable organizations, including Chief Research Officer (CRO) at Advantage Group International, CEO at Bastion Insights, Chief Executive Officer at Potentiate, and various Managing Director roles at Vision Critical, among others.

He brings a wealth of knowledge and experience from his involvement in organizations like countplus one, AMSRS, Colmar Brunton, and NSW Lotteries.

Peter's educational background includes studies in commerce and marketing at Western Sydney University, as well as at Marist Brothers.

His approach to the evolving landscape of data-driven marketing focuses on leveraging technology and human storytelling to create impactful narratives that drive behavioral change and business growth.

Through his agency, Peter Harris offers world-class solutions that blend technological innovation with the power of storytelling, recognizing the crucial role of data in modern commerce and marketing.

With a deep understanding of market dynamics and a passion for deciphering consumer insights, Peter Harris continues to be a driving force in the marketing research industry, advocating for the strategic use of data to foster success in business and government endeavors.