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Peter Guilder
Senior Researcher - Chair - C-Suite - Non-Executive - Board at GatenbySanderson
Professional Background
Peter Guilder is an accomplished professional with a wealth of experience in retail marketing and research. Throughout his career, he has developed a robust skill set that spans across various sectors including retail, hospitality, and consumer services. His expertise is characterized by his strategic insight, detail-oriented approach, and exceptional communication skills. Currently, Guilder serves as a Senior Researcher and Chair at GatenbySanderson, where he leverages his extensive knowledge to guide C-suite executives and non-executive board members through the intricate landscape of modern business.
Previously, Guilder held the position of Researcher at GatenbySanderson, where he played a significant role in conducting research that supported high-stakes decision-making for organizations. His journey in consulting has also seen him work at Holmes Noble as a Consultant for Consumer issues, and Network HR as an HR Consultant specializing in Retail, Hospitality, and Consumer sectors. These roles have imbued him with a deep understanding of consumer behavior and retail dynamics, making him a sought-after expert in his field.
Furthermore, Guilder has an illustrious background in luxury watches, having worked as a Watch Specialist at Fellows & Sons and as a Brand Manager for prestigious brands including Panerai, Jaeger-LeCoultre, and Breitling at the Watches of Switzerland. His passion for the industry is evident from his commitment to delivering exceptional client experiences and developing impactful brand strategies. Before establishing himself in the consultancy sphere, Guilder honed his sales skills as a Sales Consultant at Beaverbrooks and provided essential client services at matrix™, a creative agency. Throughout his various roles, Peter has consistently demonstrated his ability to connect with clients and consumers alike, adapting strategies to meet their needs.
Education and Achievements
Peter Guilder began his academic journey at The Manchester Metropolitan University, where he studied Retail Marketing Management and earned his Bachelor of Arts (BA). His education provided him with a solid foundation in marketing principles, consumer psychology, and business strategy. This academic background has been instrumental in shaping his analytical mindset and strategic approach to tackling complex challenges in professional environments.
Over the course of his career, Guilder has amassed a remarkable array of achievements. His work at GatenbySanderson has been pivotal in influencing the direction of numerous organizations, thanks to his research acumen and understanding of executive dynamics. Peter's consultancy roles have allowed him to leverage his expertise in diverse settings, driving successful outcomes for his clients in the consumer and retail sectors.
His reputation for excellence in the luxury watch market has established Guilder as a key figure in building prominent brands, creating sustainable competitive advantages, and fostering lasting relationships with clients. Additionally, his experience across various organizations positions him as a well-rounded leader capable of navigating complex business challenges.
Notable Achievements
- Current Senior Researcher and Chair at GatenbySanderson, specializing in C-suite and non-executive board positioning.
- Successfully transitioned from a research role to senior leadership, providing invaluable insights and direction that have shaped organizational strategy.
- Developed strategic marketing initiatives that significantly increased brand visibility and market share for luxury watch brands such as Panerai and Jaeger-LeCoultre.
- Recognized for his ability to adapt to market changes and consumer trends, allowing for timely and effective brand repositioning.
- Demonstrated exceptional leadership and teamwork skills while collaborating with cross-functional teams across various sectors.
- A proven track record of exceeding sales targets and enhancing client satisfaction, showcased during his tenure at Beaverbrooks.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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