Peter Ferro

Peter Ferro is an experienced performance marketing professional currently serving as the Senior Manager of Performance Marketing for DTC (Direct-to-Consumer) and Amazon at Citizen Watch America.23 Based in New York City, New York, Ferro has a demonstrated history of running paid media campaigns and a strong background in performance marketing.1

Professional Background

Ferro's expertise lies in digital marketing, with a focus on performance-driven strategies. His current role at Citizen Watch America involves overseeing performance marketing efforts for both the company's direct-to-consumer channels and its presence on Amazon.23

Education

Peter Ferro received his education from Towson University, where he studied business administration and marketing.1 This educational background has likely provided a solid foundation for his career in performance marketing.

Career Progression

While the exact details of Ferro's career progression are not fully available in the provided search results, it's clear that he has built a reputation as a skilled performance marketer. His LinkedIn profile (username: petercferro) would likely provide more comprehensive information about his professional journey.1

Skills and Expertise

Based on his current role and background, Peter Ferro's areas of expertise likely include:

• Paid media management
• Digital marketing strategy
• E-commerce optimization
• Performance analytics
• Direct-to-consumer marketing
• Amazon marketplace strategies

Peter Ferro's role at Citizen Watch America, a well-known watch manufacturer, suggests that he plays a crucial part in driving the company's online sales and visibility through targeted performance marketing initiatives.