Peter Ernst

Peter Ernst is a seasoned marketing professional with over 20 years of experience, focusing on product management and direct response strategies.

His key strengths lie in strategic development, analytical prowess, project management, and meticulous attention to detail.

Peter has a proven track record in managing budgets, leading cross-departmental teams, handling external vendors, and nurturing client relationships.

His passion for project quality and success is evident in his dedication to fostering positive working relationships.

Specializing in online marketing and merchandising strategies, Peter's expertise includes strategic business planning, new product development, product launch programs, branding, positioning, pricing strategies, and licensing.

He also brings extensive experience in mergers, acquisitions, integration, A/B testing, multivariate analysis, behavioral targeting, segmentation strategies, customer journey analysis, conversion rate optimization, cart abandonment analysis, and landing page optimization.

Peter studied at Washington State University and has held key positions at renowned organizations such as Providence Digital Innovation Group, Starbucks, POSSIBLE, Getty Images, ZAAZ, and Ogilvy & Mather.

His roles have encompassed directing digital experiments, managing website optimization, leading e-commerce ventures, overseeing analytics, optimization, web consultancy, new product development, and global product marketing.

Peter's career journey reflects a strong blend of hands-on experience and leadership in diverse marketing domains, making him a valuable asset to any team or project.