Peter Erickson

Peter Erickson is a highly experienced professional with a background in English, Communications, and creative direction within various companies in the marketing and branding industry.

He holds a BA in English and Communications from North Park University, where he honed his skills and knowledge in storytelling and effective communication strategies.

With a career path that has seen him in roles such as Creative Director at Merkle, Brand Innovator at Stinson Brand Innovation, and Creative Director at Engage Creative, Peter has a proven track record of developing engaging and creative solutions to business challenges.

His experience also includes positions like Creative Director/Brand Developer at C2 Creative Consulting, Ltd., Branded Content Developer/Brand Strategist at Erickson Communications, and Associate Creative Director/Sr Account Exec at Malcolm Marketing Communications, showcasing his versatility and expertise in the branding and marketing domain.

Peter Erickson excels in working with collaborative teams to distill complex information into unified ideas that support connections between decision makers, opinion leaders, stakeholders, and customers, ultimately uniting brands with their target audiences through creative and engaging storytelling.

His approach mirrors that of a physicist seeking a grand unification theory, where he delves deep into the nuances of brand identity and market positioning to uncover innovative and effective solutions for businesses.