Peter Scherf

Peter D. Scherf is a seasoned professional with a strong background in analytics and customer experience.

He holds a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management, displaying his commitment to in-depth business knowledge.

Currently, Peter serves as the Senior Vice President of Analytics at U.S. Bank, showcasing his expertise in financial analysis and data-driven decision-making.

Peter previously held various roles within U.S. Bank, including Vice President of Dedicated Analytics and Personalization Analytics, highlighting his extensive experience within the organization.

Before joining U.S. Bank, Peter worked in diverse positions such as Director of Differentiation at the Customer Experience Office, Assistant Vice President of Product Development and Innovation, Marketing Analyst, and Database Marketing Analyst.

His career journey also includes roles at The Lacek Group, HighPoint Solutions, Beghou Consulting, and Independent Publishers Group, where he acquired a comprehensive skill set in marketing, sales, and business analysis.

Peter's multi-faceted professional background demonstrates his versatility and proficiency in adapting to different roles and challenges in the corporate landscape.