HEC Paris

The University of Law

Goethe Institute

University of St Andrews

St Lawrence College

Marketing Director at buyapowa

Director of Marketing at Buyapowa - the leading advocacy marketing platform used by enterprise brands and retailers to drive customer acquisition from their customers and social audience using advanced referrals tools including tiered rewards, communal targets and gamification.

Buyapowa

Marketing Director

Looking at the options for the provision of a geo-data search and display marketing solution to agencies and advertisers (www.OpenCageData.com) including strategic assessment and initial approaches to likely partners.

Lokku (OpencageData)

Digital Business Consultant

Management of Online Customer Acquisition Channels
-	Managing PPC/Display/SEO (£1.5m p.a.): doubled  booked accounts and reduced cost per booked account across all channels
-	Successful PPC/Display agency and analytics provider migration
-	Implementation of an attribution based analytics model 
-	Implementation of an Online Testing & Optimisation Strategy
-	Definition & Launch of a Social Media Strategy (inc. Social Media Listening)
-	Mobile Site Launch by in-house team: mapping user journeys and specifications
Launched of a successful online savings bond product
-	Managing the design of the website, ensuring regulatory compliance and incorporation of SEO principles (redirects, directories, interstitials etc.)
-	Choosing & implementing a third party analytics solution: DC Storm
-	Researching competitors’ traffic generation strategies: Hitwise, Google etc.

Vanquis Bank

Senior Online Marketing Manager

Marketing Strategy & Marketing Campaign Implementation for www.hereforaday.com
Advising in connection with the launch, marketing strategy and execution
-	Setting up and running Google Adwords & Facebook PPC campaigns
-	Setting up Lead Generation and Affiliate Campaigns 
-	Advising on Marketing Strategy including Social Media (Facebook, Twitter) & Competitions (+15k Facebook Fans & +5k Twitter Followers)
-	Setting up Google Analytics and Reporting
-	Strategic Advice and Competitive Review (analysis of best practices: GroupOn, LivingSocial, Facebook Store, Curebit etc.)

HereForADay.com

Online Marketing Strategy Consultant

EU Customer Acquisition Director for Service Magic (www.servicemagic.co.uk). ServiceMagic is a leading online resource for homeowners to connect to prescreened and customer-rated home service professionals for nearly any home remodeling, maintenance or repair project.

ServiceMagic

EU Customer Acquisition Director

A pan European web 2.0 social network and white label social networking solution.

Wasabi Online

International Marketing and Business Development Director

I was UK & Ireland Director for Viadeo (www.viadeo.com) a leading business and social network with over three million members in Europe and China. 

I was responsible for marketing strategy, customer acquisition and retention, HR recruitment and retention, general management, regulatory issues, partnerships and acquisitions, public speaking and all other aspects involved with running a Web 2.0 business

Viadeo

UK & Ireland Director

Director, Marratech France. Distributor for the French market of a multi-platform multipoint online meeting platform combining VoIP, Video, Text and Shared Whiteboard. Business development.

•	Establishing and animating a network of a dozen resellers;
•	Identifying and negotiating large potential partnership opportunities with Mandriva, Apple France, IBM, Novell, le réseau échangeurs and the World Trades Centers;
•	Presenting Marratech at 27 shows and colloquia, with public speaking in French, public demonstrations, press interviews, preparing and/or translating press releases, competitive reviews and marketing documents in French and English;
•	Participating in group strategy and marketing committees. 
•	Increasing the number of reference clients in France from zero to forty.

Marratech France

Director

- Evaluation and negotiation of the sale and purchase of companies including a US$11m investment in and partnership with an Internet streaming company.
- Development of commercial terms of trade for voice and data services. Negotiation/drafting of hardware and software purchases, retail and wholesale interconnection and voice termination agreements and consultancy agreements.
- Implementation of company-wide compliance programmes such as the EU Data Protection Directive.
- Responsibility for trade mark portfolio and protection.

Interoute Telecommunications

Corporate Lawyer

- Negotiation of large value corporate deals and preparation of deal documentation according to the rules and regulations of the LSE, including managing multidisciplinary teams; for example a successful US$700m secondary offering for an international mining and minerals concern.
- Negotiation of joint ventures and acquisitions/disposals including the successful sale of the UK subsidiary of an Australian based financial services company.
- Preparation and presentation of in-house training seminars.

Linklaters & Alliance

- Member of various teams acting on a variety of corporate and commercial legal matters.
- Regular public speaking and presentations both at external and internal events.
- Assistance with marketing and recruitment.

Peter Cunningham