Peter Critchley

Peter Critchley is the CEO of Trison UK, having previously co-founded and served as the Managing Director of Beaver Group, a digital agency known for its innovations in digital signage. With over 25 years of experience in the digital experience sector, Critchley has a strong background that combines both technical and creative expertise, which he leverages to drive digital transformation for clients. His focus is on creating seamless customer experiences and delivering measurable returns on investment through effective technology strategies.12

Under Critchley's leadership, Beaver Group was acquired by Trison in 2019, allowing for expanded capabilities in customer experience and physical space digitization. This acquisition aimed to consolidate Trison's position in the European market and enhance its service offerings by integrating Beaver Group's strengths.23 Critchley emphasizes the importance of a holistic approach to digital solutions, advocating for an end-to-end integration that meets the evolving demands of clients in a maturing market.24

Critchley's work has positioned him as a notable figure in the industry, particularly regarding the adoption of innovative technologies like Google’s ChromeOS for digital signage solutions. His insights into the digital signage landscape have made significant contributions to how businesses approach content management and device management in this sector.4