Peter Chen

Creative Director

Peter Chen is the Head of Creative Operations at Main Sequence Ventures, a role he has held since February 2021. In this position, he focuses on guiding venture science companies in shaping their early brand strategies and collaborates closely with the investment team on various creative projects.1 2

Professional Background

With over 17 years of experience in design, Peter has worked with some of the world's leading brands. Prior to joining Main Sequence, he served as:

Creative Director at Eden Brew and Movio
Head of Design at Coviu Global
Design Lead at Datacom and Deloitte Australia

He also has experience as a product design and strategy consultant for deep-tech companies, working on branding and tactical product design.1 2

Entrepreneurial Ventures

Peter is an entrepreneur as well; he founded his own enterprise SaaS startup, Beaconmaker, which provided him with extensive experience in startup environments, product development, sales, and marketing.1

Community Engagement

Passionate about using design for social good, he founded Creative Helpers, a volunteer team that supports various organizations including Animal Liberation NSW and Vegan Australia through design and digital skills.1

Education

Peter graduated from Rosehill College and holds a Diploma of Digital Media from the Media Design School.2

In summary, Peter Chen combines a rich background in design leadership with a commitment to innovation and community service, making significant contributions to both his organization and broader societal causes.