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Peter Brown
Vice President, Ad Measurement at DISQO
Peter Brown is a seasoned professional with a diverse background in market research, specializing in brand and media effectiveness across various industries.
Currently serving as the Vice President of Ad Measurement at DISQO, Peter's expertise lies in capturing attitudinal and behavioral data for media effectiveness research on multiple platforms.
Prior to his role at DISQO, Peter honed his skills at Qualtrics, helping tech customers enhance their experience management capabilities for branding purposes.
With a rich history at Kantar Millward Brown spanning over 12 years, Peter gained extensive experience in automotive, consumer packaged goods, and telecommunications sectors.
Peter's journey in the industry began as a Strategic Research Analyst at General Motors Planworks, culminating in his current leadership position at DISQO.
His educational background includes a Bachelor of Science degree in Statistics from the University of Michigan.
Residing in South Lyon, MI, Peter is a family man, sharing his life with his wife Julie and their children, Ryan, Marissa, Keira, and Sadie.
