Peter Barber

Peter Barber is a pioneering figure in Singapore's urban agriculture sector, serving as the Co-Owner and CEO of ComCrop, Singapore's first and only rooftop farm.15

Background and Experience

Before joining ComCrop in 2017, Barber had a successful career in the video technology industry. He was one of Asia's top video editors and co-founded Blackmagic Design, a company that creates broadcast equipment, video software, and digital cinema cameras.14

Role at ComCrop

As CEO of ComCrop, Barber has led the company to significant growth:

• Spearheaded the development of rooftop hydroponics farms in Singapore
• Overseen the production of pesticide-free herbs and vegetables
• Expanded distribution to major supermarket chains like NTUC Fairprice
• Increased production capacity from 20 tonnes per year to over 20 tonnes per month12

Vision for Singapore's Agriculture

Barber is a strong advocate for expanding Singapore's agricultural capabilities:

• Supports the government's "30 by 30" initiative to produce 30% of Singapore's nutritional needs by 2030
• Believes Singapore should aim to become a net food exporter to enhance food security
• Envisions Singapore becoming the "Holland of Asia" by leveraging technology and expertise12

Leadership Philosophy

Barber emphasizes the importance of:

• Discipline and focus in farming operations
• Adaptability in applying global agricultural techniques to Singapore's environment
• Viewing farming as a respectable, science-based profession
• Cost-effective production to remain competitive1

Peter Barber's LinkedIn username is pebarber, as mentioned in the query.3