Peter Bakker

Peter Bakker is the Chief Innovation and Technology Officer at Muirs.co, a role that underscores his expertise in driving technological advancements and innovative strategies within the organization. He is based in the Greater Melbourne Area, Australia.

Professional Background

Bakker has a diverse career spanning various roles in technology, marketing, and entrepreneurship. Before joining Muirs.co, he held several significant positions including:

• Growth Advisor at Think & Grow since January 2018.
• Co-Founder of Unhedged since October 2017.
• General Manager of Marketing/CMO at Aussie Farmers Direct from July 2015 to May 2017.
• Executive Consultant for Australia Post in 2017.

His experience also includes leadership roles at Sensis and as CEO of Mydeco.com in London. His early career featured positions at Google and various consulting roles, showcasing a strong foundation in both tech and business strategy.

Education

Peter Bakker holds an MBA from INSEAD, where he focused on entrepreneurship and corporate finance. He also has a Master's degree in Sociology of Organizations from Erasmus University Rotterdam, which complements his extensive knowledge in organizational dynamics and management.

Skills and Specialties

Bakker is known for his proficiency in:

• Digital Transformation: Leading initiatives that integrate technology into business processes.
• Marketing Strategy: Developing comprehensive marketing plans that drive growth.
• Entrepreneurship: Co-founding startups and advising new ventures.

His multilingual capabilities (fluent in Dutch, English, French, German, and Spanish) further enhance his effectiveness in international business environments.

Online Presence

For more detailed insights into his professional journey, Bakker maintains an active profile on LinkedIn under the username "peterbakker" where he shares updates on his work and industry trends.