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Peter Alau
Consultant/Advisor @ Alau Consulting | New Business Development | Games Industry
Professional Background
Peter Alau is a seasoned professional with over 30 years of experience in the interactive entertainment industry. His extensive career is marked by strategic thinking, strong leadership, and a multifaceted approach that spans various disciplines. Throughout his career, Peter has developed a knack for identifying opportunities that meld creativity with practical solutions, allowing him to steer teams towards success and deliver valuable outcomes.
Peter has worked with a vast array of companies, ranging from startups to established industry leaders, gaining recognition for his ability to foster revenue growth and build long-lasting partnerships. Known for his deep understanding of games and technology, he has held various respected positions, including Senior Director of Business Development at companies such as Didimo, Spectrum Labs, and Spirit AI. His multifaceted expertise allows him to seamlessly navigate the complexities of business development within the gaming and tech landscapes.
His career journey has taken him to notable organizations, including Crytek and Digital Extremes, where he has held senior roles that demanded a combination of business acumen and technical knowledge. His responsibilities often included heavy revenue management and optimizing partnerships with some of the most recognized game titles and intellectual properties (IPs) worldwide.
Education and Achievements
Peter Alau's academic credentials lay a solid foundation for his professional expertise. He earned a Bachelor of Arts (B.A.) in Music and Business from Holy Names University, equipping him with both creative insight and strategic business skills. Peter attended Kamehameha High School, where he fostered an early interest in both music and technology, interests that would later converge in his professional ventures.
Peter's professional journey reflects his commitment to innovation and the gaming industry. He has been instrumental in launching various products and has a proven track record in cultivating partnerships that generate significant revenue and enhance player experiences. His tenure at Alau Consulting, where he served as a Consultant and Advisor, also showcased his broad grasp of the market and his dedication to advancing interactive technologies.
In addition to his impressive resume, Peter has a profound commitment to the safety and prosperity of the gaming industry. He works diligently to integrate trust and safety technologies within gaming platforms, ensuring a secure environment for players while promoting sustainable growth for the industry.
Achievements
Peter Alau's career is characterized by significant contributions to the fields of interactive entertainment and technology. He has successfully led teams responsible for creating user-generated content (UGC)-based worlds, which have changed the dynamics of player engagement within games. His efforts particularly emphasize cultivating environments that promote creativity, collaboration, and community across various platforms.
Through his roles at companies like Sony Online Entertainment and Electronic Arts, Peter has honed his skills in account management, business development, and strategic partnerships. His early career as a Producer at AnimaTek and a quality assurance role at Maxis gave him a robust introduction to the production side of gaming, setting the stage for his later achievements in business development.
Peter's work in establishing trust and safety protocols within digital entertainment is particularly notable. He is dedicated to ensuring that digital spaces are not only fun and engaging but also secure for all users. This forward-thinking approach has positioned him as a leader in advocating for responsible gaming practices and policies, reflecting his comprehensive understanding of the industry's evolving landscape.
As the digital entertainment world continues to adapt and grow, Peter remains at the forefront of these developments, utilizing his substantial experience to influence and drive positive change within the industry. His unwavering passion for games and technology ensures that he continues to be an active contributor to the evolution of interactive entertainment.
In summary, Peter Alau embodies the spirit of innovation and dedication in the gaming industry. His diverse background, extensive experience, and unwavering commitment to player safety make him a distinguished figure in the world of interactive entertainment.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.