Pete Mulvihill is the co-owner and CEO of Green Apple Books, a well-known independent bookstore located in San Francisco. He became involved with Green Apple Books in the early 1990s after moving to San Francisco from Bethesda, Maryland, where he initially sought a career in journalism. Mulvihill began working at the bookstore as a temporary employee and eventually transitioned into a permanent role, where he contributed significantly to the store's operations over the years.

In 1999, Mulvihill, along with two other employees, Kevin Hunsanger and Kevin Ryan, began a gradual buyout of the store from its original owner, Rich Savoy. This buyout process took about ten years and was designed to ensure the continuity and legacy of the bookstore. Mulvihill has emphasized the importance of independent bookstores and their role in community and culture, advocating for their survival in an increasingly digital marketplace.1235

Under his leadership, Green Apple Books has expanded its offerings and maintained a strong reputation for its diverse selection of new and used books, as well as its commitment to community events and customer engagement. Mulvihill is also active in the broader bookselling community, serving on the board of directors for the American Booksellers Association.34