Suggestions
Pete Lorenco
VP of Marketing @ Pathfactory || #5to9: Dad x2
Pete Lorenco is a seasoned marketing professional with a strong background in delivering exceptional customer experiences that drive revenue and growth.
His career began in his dad's restaurant, instilling in him the importance of customer satisfaction and stand-out experiences.
With a Bachelor of Science degree from Bentley University, Pete has had diverse marketing roles at prestigious companies like HYCU, Alyce, Avid, Iron Mountain, and EMC.
At HYCU, he led the revenue marketing team, achieving remarkable results such as increased marketing sourced pipeline and reduced demand generation costs.
Pete's expertise lies in capturing and analyzing data to optimize marketing strategies, enhance customer value and retention, and propel organizational growth.
In addition to his corporate roles, Pete is actively involved in the marketing community, co-hosting a podcast series and engaging in B2B sales and marketing communities.
With a passion for experimenting and challenging the status quo, Pete continuously seeks to refine marketing approaches to deliver personalized and impactful experiences to customers.
