Pete Farmer

Pete Farmer is a seasoned business development, strategic partnership, and marketing professional with a keen focus on Internet of Things (IoT) and Software as a Service (SaaS) technologies.

With over two decades of experience in designing, launching, and marketing services, Pete has consistently delivered solutions that reduce costs, boost productivity, foster collaboration, and streamline the management of dispersed teams.

In his recent role as the head of business development at Water Hero, Pete spearheaded the provision of IoT device/services aimed at safeguarding properties from water-related damages while promoting water conservation.

His responsibilities at Water Hero included cultivating and overseeing partnerships with insurance providers, water utilities, and suppliers of complementary IoT products and water-centric appliances.

Throughout his career, Pete has assumed executive positions and consulted for early-stage ventures, acquiring expertise in marketing, business planning, and strategic initiatives within the realm of global telecommunications.

Pete's professional strengths encompass B2B business development and marketing, IoT products/services, revenue generation, SaaS solutions, corporate strategy, new product development, product management, startup leadership, telecommunications, networking, and online services.

Education-wise, Pete pursued an MBA in Business Administration from Harvard Business School and obtained a BA in Economics from Carleton College.

He has served various roles in distinguished organizations including VP Business Development at Water Hero, Owner/Principal at Collaboros, Managing Director at Strategies Unlimited, Business Development Manager at CellNet Data Systems, VP Sales and Marketing at TAL Wireless Networks, and Marketing/Strategy Manager at BT North America Inc. (British Telecom).