Perry Taylor

Perry Haydn Taylor is the founder of big fish®, a brand, design, and marketing consultancy he started in 1994.1 Here are some key details about Perry:

Professional Background

• Founded big fish® in September 1994 and has been running it for 30 years1
• Helps brave decision-makers start, transform, and grow brands that make people's lives more rewarding1
• Has worked with notable brands like Yeo Valley Organic, Riverford Organic, Abel & Cole, Tyrrells, Dorset Cereals, Gü, Charlie Bigham's, Clipper Tea, and Sipsmith12

Company Focus

• big fish® is a multi-disciplinary challenger consultancy with three divisions: ethical management consultancy, creative services, and ventures1
• Focuses on developing ethical brand and marketing strategies for sustainable growth1
• Occasionally shares risk and invests in businesses they help establish, such as sofa.com, Boden, and Biscuiteers1

Personal Details

• Lives in Somerset with his wife Vik and three daughters1
• Has a passion for typography and named his daughters after typefaces1
• Graduated from Central St. Martins School of Art with a BA Hons in Graphic Design1

Philosophy and Approach

• Mantra: "Think big, dive deep, swim fast"1
• Dedicated to helping reverse climate change and increase the chances of survival for all life on Earth1
• Known for his branding brilliance and creative insights2
• Focuses on helping visionary leaders build sustainable, ethical, and profitable growth strategies1

Perry Haydn Taylor's work has significantly impacted the branding and packaging of many well-known products found on supermarket shelves, making him a respected figure in the branding and marketing industry.2