Per Willebrand

Per Willebrand is a professional specializing in data-driven communication and business development. With a focus on utilizing large amounts of data, he excels in creating tailored communication and services for clients' customers. Per's key contributions at Re: involve developing customer interaction strategies for major B2C companies and managing program transformations reliant on extensive data analytics. He uniquely straddles both the business and tech domains in his approach.

Per obtained his Bachelor's degree in System Science from Stockholm University, providing him with a strong academic foundation for his career.

Currently, Per serves as the CEO and Partner at Recolon. His previous roles include Program Manager positions at various esteemed organizations such as Retail and Media companies, Trinovo Consulting, SJ AB, Navita Systems, Coop, Boss Media, and ICA Bank. Additionally, he has held leadership positions as Partner, Owner, CKO, and Metodchef in different capacities over the years, showcasing his diverse experience in project management and consultancy.

Per Willebrand's rich professional background encompasses a mix of roles from system development to loyalty programs, CRM, and customer insights. His expertise lies in leveraging data effectively to drive impactful business strategies and enhance customer engagement.

With a forward-looking approach and a blend of business acumen and tech proficiency, Per Willebrand continues to make significant contributions to the field of data-driven communication and program management.