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Per Adamsson
Digital Strategy - Business Transformation - Leader & Coach - Services & Aftermarket - IoT - SaaS - Startups - Board Member
Professional Background
Per Adamsson is an accomplished business development executive with a rich career spanning over 30 years, characterized by his role as a "serial intrapreneur" and a catalyst in the transformation of products into services across various industries. He has consistently demonstrated a passion for innovation and value creation, focusing on customer and partner relationships in the face of rapidly evolving global market demands.
With a strong emphasis on harnessing new technologies, Per has successfully taken innovative solutions to commercialization, always prioritizing the needs of end-customers. His entrepreneurial spirit shines through his extensive experience, including the co-founding of the world’s first fleet management solution for trucks under Volvo Trucks, known as Dynafleet. This groundbreaking venture set the stage for his involvement in over 20 connected services solutions across multiple segments, showcasing his versatility and foresight in the industry.
Per’s co-founding of WirelessCar, a joint venture that has become a market leader in connected services within the automotive sector, is a testament to his strategic capability and understanding of the ever-changing technological landscape. His ventures extend to the Internet of Sports, marking a collaboration with Chalmers Ventures, highlighting his commitment to leveraging innovation across different fields.
Per has a proven track record of leading teams and businesses within complex ecosystems on a global scale. His expertise spans automotive, aftermarket, uptime, and service domains, supported by a robust professional network that enhances his business acumen. Throughout his career, Per has excelled in establishing effective strategies and executing them with precision, demonstrating a strong structural and analytical approach to business development.
With extensive experience in leading transformational change and managing product-to-service changes, Per Adamsson is adept at navigating the operational challenges that often arise in the industry. His venture capital experience and involvement in start-up incubation reflect his deep understanding of what it takes to innovate and disrupt the market.
Education and Achievements
Per Adamsson has enriched his educational background with studies at two prestigious institutions: Harvard University and the University of Gothenburg. These academic experiences have provided him with a solid foundation to undertake his wide-ranging professional endeavors.
His involvement in various organizations has further established his stature in the industry. As the Owner & Senior Advisor at NextForward AB, Per has guided numerous ventures and played a pivotal role in steering organizations towards success. His appointments in esteemed roles, such as Board Member at AXsensor AB and Interim role at Volvo Penta, illustrate his influence in the automotive and technology sectors.
Per's leadership experience is particularly evident in his tenure as President & Board Member at Volvo Group Venture Capital (VGVC), where he contributed to shaping the strategies of various portfolio companies. His role as Chairman Of The Board at Volvo Merchandise AB and Board Member at Vinngroup AB underscores his capacity to lead and inspire teams across diverse operational areas within complex environments.
Throughout his career, Per has not only taken on leadership roles but has also engaged in vital advisory capacities, such as being an idea provider, co-owner, and business coach at Enatics Sports AB. His previous positions, including Vice President of Strategy Business Development at WirelessCar and Director of Aftermarket & Services at Volvo Group, further demonstrate his strategic vision and ability to drive progress in service-oriented models within the automotive sector.
Notable Achievements
Per Adamsson’s career is marked by numerous notable achievements:
- Successfully established and executed the world’s first fleet management solution at Volvo Trucks, solidifying his reputation as an innovator in the transportation industry.
- Co-founding WirelessCar, which has emerged as a leader in the connected services landscape, showcasing his ability to identify and capitalize on new business opportunities.
- Leading diverse teams through complex business ecosystems, demonstrating strong leadership and management capabilities.
- Actively participating in venture capital and start-up incubation initiatives, emphasizing his commitment to nurturing new ideas and technologies.
- Building a robust professional network within the automotive and services sectors, enhancing collaboration and connectivity between various stakeholders.
Per Adamsson's career exemplifies a dedication to innovation, substantial expertise in business development, and a forward-thinking mindset that drives transformative change in product and service offerings across industries. His extensive experience and holistic perspective on business development not only yield tangible results but also inspire those around him to embrace change and seek continuous improvement. Through his career, Per has shown a remarkable ability to adapt to changing landscapes, paving the way for a future where technology and customer-focused services integrate seamlessly.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.