Penny Schlyer is an experienced high-tech marketer who is passionate about big data analytics, artificial intelligence, and mobile technologies. With an MBA from Thunderbird School of Global Management and a Bachelor of Arts from the University of Arizona, her marketing expertise spans across various areas, including alliances and channels, new business development, field marketing, portfolio and product marketing, and content marketing. She has worked with renowned brands such as SA Ignite, IBM, Initiate Systems, and HERE Technologies, rising through the ranks to hold various leadership roles.

At IBM, she served as Industry Portfolio Marketing Manager for IBM MobileFirst and Industry Marketing Manager for Big Data & Analytics. Her work involved leading collaborative teams and creating customer-centric messaging and content that transformed industries. She has also held positions such as Director of Marketing at SA Ignite and Senior Product Marketing Manager at SA Ignite, where she showcased her skills in immersive in-person experiences and campaigns. With her expertise in healthcare marketing, Penny's experience expands to retail and banking in her industry leadership role at IBM Mobile.

Penny's experience has made her an expert in creating go-to-market strategies underpinned by compelling content that resonates with the target audience, generating meaningful sales opportunities, and differentiation in a hyper-competitive, startup-oriented market where disruptions occur every day.