Penny Reid

Penny Reid is currently the Head of Central Sales at Virgin Active, a prominent fitness and health club chain. Her career includes significant experience in digital marketing prior to her role in the fitness industry. She is recognized for her leadership, particularly in managing sales teams and driving their development within the organization.1

Reid's professional background reflects a blend of sales expertise and marketing knowledge, which she leverages to enhance Virgin Active's sales strategies and team performance. Her leadership style has been described as formidable, indicating her strong influence and effectiveness in her current role.12