Penny Elmslie

Penny Elmslie is an experienced marketing professional who has held leadership positions at Xero, a cloud-based accounting software company. She served as the Brand & Engagement Director - Global at Xero, where she was responsible for driving global growth, increasing brand awareness, and leading teams.

During her tenure at Xero, Elmslie led both regional and global teams, giving her a unique perspective on balancing monthly targets while building sustainable, long-term strategies.2 She played a significant role in shaping Xero's brand and community engagement, including overseeing events like Xerocon, which has been dubbed "Coachella for accountants".1

Elmslie's career at Xero spanned an impressive 10 years, during which she formed and led the AU Marketing Team.3 Her contributions to the company were substantial, particularly in areas of brand engagement and experience.

After leaving Xero in June 2023, Elmslie has transitioned into new roles. She is currently self-employed as a CMO and has completed a course with the Australian Institute of Company Directors in 2023.4 Elmslie now operates as a proxy CMO, leveraging her over 30 years of experience in building, leading, and transforming marketing teams across technology, media, and professional services organizations.5

Throughout her career, Elmslie has demonstrated expertise in brand strategy, community building, and marketing leadership, making her a respected figure in the B2B marketing world.