Penni Thow

Penni Thow is a prominent figure in the media industry, serving as the Executive Vice President at SB Projects, a diversified media company with a focus on music, film, television, brands, culture, tech, and social good.

With a background in Business, Marketing, and Entrepreneurship from the British Columbia Institute of Technology, Thow excels in overseeing operations and strategic growth in lifestyle, film & television, and digital media divisions, along with managing investment portfolios.

In addition to her role at SB Projects, Thow plays a significant part in social impact initiatives and philanthropic integrations. She has been involved in spearheading notable campaigns and benefit concerts, such as Justin Bieber's #GiveBackPhilippines campaign, Ariana Grande's One Love Manchester benefit concert, and the Hand in Hand: A Benefit for Hurricane Relief telethon.

Penni Thow's dedication to making a difference in the world has earned her recognition, including being named one of Forbes '30 Under 30 in Music'. Apart from her work at SB Projects, Thow also founded and served as the Chief Executive Officer of Copper, showcasing her entrepreneurial spirit and leadership capabilities.