Penn Whaling

Penn Whaling is the Director of Futures & Innovation at Kantar, a global data, insights and consulting company.34 As a futurist and innovation consultant, Penn combines creative vision with strategic thinking to help organizations navigate future trends and drive innovation.3

Some key points about Penn Whaling:

• Current role: Director, Futures & Innovation at Kantar34
• Background: Futurist and innovation consultant3
• Expertise: Futures thinking, innovation strategy, trend analysis
• Education: University of Virginia3

In her work, Penn focuses on helping companies anticipate and prepare for future changes. She advocates for the importance of futures thinking in innovation, encouraging organizations to take calculated risks and be unafraid of exploring new possibilities.5

Penn is also involved in educational initiatives related to futures thinking. For example, she has promoted Kantar's Futures Academy, which teaches participants about futures thinking methodologies and how to apply them to drive innovation.5

Her approach aligns with Kantar's emphasis on using foresight and futures thinking to drive meaningfully different innovation and brand growth. This includes looking beyond immediate trends to identify longer-term shifts in consumer needs, values, and behaviors that can inform innovation strategies.12